An unrivaled APPROACH
OUR APPROACH
Few firms are familiar with the economic and logistical complexities of a multi-disciplinary development that can alter the face of an entire city. Cardon Development Group’s ability to articulate a bold master plan (vision), assemble the resources and financing relationships required (capital), and deploy the skill (technical capacity) required to bring that vision to life is a true rarity. As a result, the results (expressions) are stunning.
Let's dive in further.
VISION
We believe vision must always precede capital, not the other way around. For critically massed objectives to be realized, the engagement of capital , as well as the capacity required, may be augmented by amazing renderings, storyboards, or marketing talent. Rarely, however, do these things persuade the sophistication and depth scaled investors.
To large-scale investors of either private or public capital, vision is more about the proof of concept, and the confidence capital investors rely upon to make such large investments. Simply put, we believe every critically massed project must begin with a crystal-clear vision.
CAPITAL
Most visionaries or entrepreneurs believe “if I only had the money, I know my idea, product or service would be a huge success"- and to some degree this may be true. However, when pursuing critically massed visions of scale, the need to convince capital to be involved puts vision in a deprioritized position to capital, which rarely works from an economic perspective. The cost implications are just too great to overcome when you are pursuing projects exceeding $1B.
CDG realizes this and therefore places the greatest focus and effort upon assembling the vision in such a way as to create a scenario where capital pursues the right to participate, as opposed to being convinced to do so.
CAPACITY
Once the vision and capital commitments are in place, the pursuit of the nation’s top professional service providers can be engaged. This not only assures that the vision will be accomplished on time and within budget, but also provides the confidence of those supporting the vision and protects their personal or professional brands, financial risks, and a host of opportunity-related costs.
EXPRESSIONS
Ultimately, successful projects or expressions, require these components working together in harmony and focus. Once they have achieved this, the diversity of pursuits are endless. We have put this model to the test, and time and time again have created world-class expressions that has changed the face of entire communities. Take a look for yourself!
